Wednesday, March 7, 2007

Search Engine Spotlight: SuperPages and Ask.com

Powered by Idearc Media, SuperPages is exactly as its name suggests: the super version of the yellow and white pages combined. With its easy to use tabs and a number of listings, SuperPages is easy for anyone to use. When searching for a business, whether by it's name or category, the results include an address, phone number, map (and driving directions if you type in your starting place), website link (if registered) and a business profile. You can find your listing by using the search engine, where you key in your own words to look up, or through the index, entitled "Consumer Center". This feature allows you to narrow down your search, starting with general categories and gradually getting more specific.

Another really helpful feature of this site is that the "People Pages" allow you to find someone by doing a reverse phone number search. So, for example, if you only have a phone number, but do not know or remember the name of who it is, you can enter it into the search engine and it will generate the name of who is registered to that number. Assuming the number isn't unlisted of course. This same feature also allows you get an address for that person and map of the residence or business.

Ask.com, formerly AskJeeves.com, is another very useful search site. While I was less than impressed with the results generated by the main search engine, others I have spoken with are avid users of this site. Therefore, I will leave it up to you to decide if you like it.

However, I will point out, that Ask does have some great features outside of its search engine. Some of these include a currency converter, weather reports, blog and podcast searches, city maps and directories, images, current news from a variety of top journalism outlets and much more. The variety of tailored searches, that are EASY to use, on this site are enough to make me want to frequent it more often.

One of my favorite aspects of Ask.com though is its site preview feature. When the results of your search are listed, many if not all, have a little set of binoculars underneath the link to the site. By rolling your mouse over them, you are given a preview of that website without leaving the search engine. This way you can easily see if that listing is what you are looking for without having to waste time clicking on each result and using your browser's "Back" button to check out the next one.

SuperPages is located at http://www.superpages.com/.
Ask is located at http://www.ask.com/.

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