A few summers ago I had the opportunity to intern at one of the most prominent market research and polling companies in the business, Zogby International (http://zogby.com). Based in Utica, New York, and with and office in Washington D.C. Zogby polls the country to find out what is important to Americans and what they are talking about now. While all of their polls cannot be accessed without being a client, on their website, there is a section entitled "Trends Over Time" that is quite beneficial.
As journalists, we need to know what is going on in the world, and in our country. What are Americans talking about now? Have our opinions and stances on certain issues evolved or regressed? To answer these questions, Zogby has created a list of questions and issues and taken them to the public. A group of skilled writers and communication specialists create the questions; employees in the call center talk to the people, and the results are complied, analyzed and sent to every major news source in the country.
With such a thorough and unbiased work ethic, who wouldn't want to benefit from such information?
Another important, and more widely known, site used to pick Americans brains is the U.S. Census Bureau (http://www.census.gov.) Here you can find all the information for the censuses conducted on American households. Information such as annual income, population statistics and racial and ethnic diversities can all be found here. In addition to the reports and statistical information, which can be overwhelming for some, there are maps, charts and graphs to easier illustrate the results.
Recent press releases and news from the bureau can also be access on its site.
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